SISU donates to BC firefighters

With wildfires sweeping across B.C., SISU Vitamins has extended a hand to the brave firefighters working to quell the situation. See below for a letter from Trish Duncan, the brand’s marketing manager:

As many of you know, there are currently more than 160 wildfires burning in BC, resulting in about 40,000 people to be evacuated from their homes. It is the worst fire season we’ve seen in 15 years. 3000 firefighters from across Canada and even Australia have been working tirelessly to save homes and prevent further devastation.

As a proud BC company, we actively looked at ways we could help. Ester-C Energy Boost is the best product we have to supply both vitamins and electrolytes for hydration, but we were faced with the challenge of how to ship it to the areas where the firefighters need it most. None of our couriers are delivering to central BC.

After much sleuthing (and a lot of coordinating), we are proud to announce that we’ve worked with BC Hydro to deliver 12,000 sample sticks to Williams Lake – the heart of the action. The fire logistics centre in Williams Lake is looking forward to the products arrival by this weekend.

We hope that Energy Boost plays at least a small part in helping the firefighters do their job – in the meantime, let’s all keep our fingers crossed for some much-needed rain.