AJ McLean and Atypique brand ambassador Étienne Boulay first connected last year, bonding over their shared passion for living life without constraints. Now, McLean is stepping into the spotlight as Atypique’s newest brand ambassador. Together, they’re launching a national consumer contest, the Atypique x AJ McLean Summer Contest, and hosting two exclusive dance parties in Canada.
“I’m thrilled to partner with Atypique to host two legendary dance parties in Canada this summer,” said AJ McLean. “I’ve always been on the lookout for ways to enjoy life to the fullest, and Atypique lets people do just that. I tried Atypique last year, and it was refreshing to finally have a mocktail that tastes and looks great. I can’t wait to bring my moves to Canada, dancing with an Atypique in hand.”
Starting today, Canadians have the chance to win access to the Atypique x AJ McLean dance parties, which will be held in Montréal on July 9 and Toronto on July 11. The contest is live at atypiquesummercontest.com and will feature incredible weekly prizes all summer long, including an all-expenses-paid trip to one of the exclusive dance parties. These events will feature a fully stocked Atypique bar, an epic DJ, and a meet-and-greet with AJ McLean.
“AJ and I met in Montréal last year and instantly connected over our shared decision to live life on our terms,” said Étienne Boulay. “We couldn’t think of a better way to celebrate the lifestyle that Atypique offers than by hosting these epic dance parties. I can’t wait to celebrate with AJ and the Atypique community in Toronto and Montréal, my hometown.”
“We’re beyond excited to announce this new partnership with AJ McLean,” said Jean Gagnon, Senior Director, Cold Beverages at Keurig Dr Pepper Canada. “Canadians are looking for choice when it comes to drinks, and Atypique is the perfect option—whether people are choosing not to drink at all or just for an evening.”
The Atypique x AJ McLean Summer Contest is open now and runs until September 24. VIP access to the dance party will be awarded as the week three prize, with the winner announced on June 25, 2024. The contest will be promoted through in-store POS, digital and social media, and a national PR campaign.
