Toronto’s Castlefield Design District is experiencing an exciting expansion. This district has certainly now become a mecca for shoppers and design enthusiasts alike, housing an array of new showrooms featuring sought-after brands and companies. Among these is the renowned Italian company Calligaris (celebrating its 100th anniversary!), which has a sprawling new Toronto showroom ready to inspire you. “We are excited about the move and to showcase our selection of premium Italian brands for the urban-minded consumer looking to discover the finest in modern furniture design,” says Richard Sakic, owner of Calligaris.
In the wake of the pandemic, there’s a growing yearning for meaningful connections, and that extends to the way we shop. Sakic, emphasizes the importance of offering a tailored shopping encounter. “Our goal is to provide a personalized experience that caters to individual needs and aspirations, guiding customers through the decision-making process,” he notes. In-store services like its Design Solutions program go the extra mile, assisting customers in overcoming interior design and room layout challenges, ensuring every visit is not just shopping, but a fulfilling experience. To find out more about the new showroom and what consumers can expect, we ask Sakic to give us an exclusive inside perspective.
Why choose Castlefield Design District in Toronto for your showroom?
We selected Castlefield Design District because it’s Toronto’s prime design hub, where we can present our premium Italian brands to a discerning audience seeking the epitome of modern furniture design. This location aligns perfectly with our commitment to urban-minded consumers and design enthusiasts.
What sets your showroom apart from others in the area?
Our showroom stands out due to its carefully crafted design, which was a collaborative effort with the Calligaris design team in Italy and Italian Architect Daniele Lo Scalzo Moscheri. We aimed to create a curated shopping experience that leaves a lasting impression, stimulating the senses and evoking an emotional response.
Can you tell us more about your collaboration with the Calligaris design team and Italian Architect Daniele Lo Scalzo Moscheri?
We dedicated ourselves to crafting the showroom’s design and furniture selection with the Calligaris design team and Italian Architect Daniele Lo Scalzo Moscheri. This partnership allowed us to ensure that every aspect was carefully considered to create a captivating and immersive shopping experience.
How have you designed your showroom to provide a unique experience?
Every detail in our showroom was meticulously considered, with a focus on creating an environment that transports you to a different world. We’ve incorporated elements like scent, sound, lighting, and product presentation to make it warm, inviting, and intimate, ensuring a one-of-a-kind shopping experience. Visitors should anticipate an unparalleled experience that caters to those with an urban sensibility and design enthusiasts looking for top-tier modern Italian design, all meticulously crafted in Europe.
How has luxury shopping changed today?
In today’s transparent consumer landscape, shopping goes beyond mere products—it’s about aligning with brands that resonate with personal values. This alignment extends from messaging and product design to responsible manufacturing and ethical material sourcing. Owning luxury products becomes a badge of honour, as personal values are represented in the brands we purchase, it’s about knowing that artisans work in safe environments, earning fair wages and that products are responsibly crafted from sustainable sources, including recycled materials and FSC certified wood.
What measures does your company take to showcase its dedication to sustainability?
Our commitments to sustainability are illustrated in the Calligaris Greenbow initiative and the Ditre Italia Longwear Program. We do not immediately promise you 100 percent green in everything, but we certainly percent commitment and transparency to make our contribution to a sustainable future.
Visit Calligaris or discover online at calligaristoronto.ca
Photos: Stephani Buchman
Discover online at calligaristoronto.ca
