The luxury fashion titans continue to drive the industry moving toward a cruelty-free and...

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Gucci introduces sustainable new luxury material Demetra— and open-sources it to the fashion industry. With Demetra, Gucci joins other fashion innovators. Demetra is the result of...

White Winter with Justin Alexander Signature

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The Justin Alexander Signature Fall/Winter 2022 Icons Collection, honours remarkable women who have made waves through the centuries and forged a path for future...

Mushroom-Based Leather Could Be the Next Sustainable Fashion Material

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Plant-based leathers have the potential to transform the fashion business. Now, MycoWorks, a California-based biotech company, has created a new eco-friendly, vegan leather derived...

Aromatherapy – The Scent Through Your Skin

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True Aromatherapy consists of the therapeutic application of 100 percent essential oils in baths, massages, compresses, diffusions, internal use, etc. Scents play an important role...

Accessible Luxury Outerwear Brand SOIA & KYO Announces Move Away From Fur With New...

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Accessible luxury outerwear brand SOIA & KYO announces its first 100% fur-free collection with the release of their Fall/Winter 2021 line this coming August....

Viva Magazine and vivamagonline.com applaud Holt Renfrew’s landmark decision to end the use of...

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Holt Renfrew has announced an impressive suite of new sustainability commitments, joining the rapidly growing collection of retailers and fashion labels who are opting for...

Gen Z inspired by sustainability and self-expression

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Gen Z’s shopping behaviours are “strongly influenced” by brands' commitments to social and environmental sustainability, according to a new report from marketplace Depop and...

Dublin, Europe’s most sustainable fashion capital

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Over the years, Irish consumers have been conserving Mother Earth in thoughts when shopping as analysis revealed that Dublin is becoming Europe’s most sustainably-minded fashion...

Fashion has a polyester problem

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It’s the most widely-used clothing fibre in the world, but as a synthetic material made from plastic, polyester needs a lot of energy to...

Gianna Simone

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In Amazon’s “Love, Gianna,” Actress Gianna Simone explores the many benefits of Veganism. In the highly anticipated new season premiering this month, Gianna interviews...