Over the years, Irish consumers have been conserving Mother Earth in thoughts when shopping as analysis revealed that Dublin is becoming Europe’s most sustainably-minded fashion capital.
Customers have been making conscious efforts to change their buying habits. And Irish buyers apparently come out tops as online analysis has revealed Dublin to be Europe’s most sustainable style capital, beating out competitors from the likes of Paris, Milan and London to secure the first place.
Shortly after launching its pre-owned womenswear line, fashion retailer Zalando was curious to see how the demand for sustainable fashion would look like. Analyzing online search volumes for “sustainable fashion” throughout the entire main European countries and cities, researchers, in contrast, the information to the scale of the local population in each zone.
Determining there to be the greatest interest in sustainable fashion this side of the water, Dublin had twice the number of searches than Cologne, the next city on the list. Bilbao took third on the list (Dublin had nearly three times its number of online searches), with Dusseldorf and Munich completing the top five.
Read more: https://www.image.ie/style/dublin-has-been-named-europes-most-sustainable-fashion-capital-270306
