Clearco, the world’s largest e-commerce investor and the company revolutionizing the way founders grow their businesses, today announced that its ClearAngel program is funding YUUMA, a fashion-forward diaper bag brand that highlights the modern mom. ClearAngel provides early-stage founders access to revenue share capital, data-driven advice, and Clearco’s extensive network of apps, agencies, and investors.
After having her first child, YUUMA founder Donnya Negera knew there had to be a diaper bag design that offered more freedom and versatility, so she designed her own and launched the brand in 2020. In a short time, the brand has successfully tapped into this niche yet lucrative market. ClearAngel’s backing will help YUUMA expand its reach by investing in email marketing, SEO, and social media marketing, and media exposure.
ClearAngel, an equity-free, flexible capital option for early-stage founders who don’t have the network to raise an angel round or join exclusive accelerators, has already funded more than 250 companies since its February 2021 launch.
“We’re thrilled to support YUUMA with funding and help empower women to see their potential after motherhood,” said Andrew D’Souza, CEO and co-founder, Clearco. “This latest grant signals how ClearAngel’s proprietary algorithms, which are gender-, race-, and region-agnostic, are helping break barriers for many BIPOC-owned businesses that struggle to secure investments.”
Beyond capital, the program will also grant YUUMA access to a network of more than 500 investors, growth teams, agencies, apps, lawyers, and buyers; and data-driven advice designed to help scale and hit new revenue milestones. With this support, YUUMA aims to launch a new bag design, upgrade features on its original bag, and release matching accessories.
“As a mother and only Black woman currently in the diaper bag industry, I’m living proof that mothers can accomplish so much more after having children!,” said YUUMA founder Donnya Negera. “Thanks to ClearAngel, I can further inspire mothers to live their fullest potential by allowing them to confidently step out into the world without.
