Global brand H&M reveals their new initiative, in order to help open more doors and boost confidence in job interviews. ONE/SECOND/SUIT is H&M’s first rental program in the U.S. which includes a free, 24-hour suit rental service that allows anyone attending a job interview to make a powerful first impression.
Research shows that it takes only one second for potential employers to get their first impression of a candidate. The ONE/SECOND/SUIT helps candidates dress with style and look as good on the outside as they feel on the inside. By renting and not buying a suit, interviewing in the ONE/SECOND/SUIT are a sustainable alternative and conscious decision, too.
“Job interviews can be a nerve-wracking experience. We believe nothing should hold you back. Least of all what you wear,” says Sara Spännar, Head of Marketing & Communications H&M. “The ONE/SECOND/SUIT is ready-to-wear confidence. A signal to the world and a reminder to yourself that you’ve got what it takes.”
ONE/SECOND/SUIT launches with a stirring and evocative film by critically acclaimed director Mark Romanek. The film captures the nerves and self-doubt we all face on the day of a big interview. An emotional call from Mom gave the cast an affirming reinforcement and confidence in the candidates to seize this opportunity.
Romanek is best known for his psychological feature film One Hour Photo. Starring Robin Williams, and his adaptation of Kazuo Ishiguro’s acclaimed novel, Never Let Me Go. The iconic music videos have earned him over 20 MTV Video Music Awards and 3 Grammy awards, more than any other director.
