Fast-fashion brand Boohoo has announced a partnership with the reality star, calling her “the brand’s latest sustainability-focused ambassador”, adding that she will “launch two capsule collections accompanied by an exploration of possibilities. Journey. “A more sustainable future of fashion,” reads the release.
Two clothing collections designed by the 43-year-old Kardashian will launch on September 13 with the first 45 pieces — including the brand’s first foray into vintage and recycled textiles. Prices range from $6 to $100.
But social media users weren’t too happy to see members of the Kardashian-Jenner family — who recently came under fire for using private jets and exceeding water limits in their homes during California’s drought — as the face of the family’s special cause.
Céline Semaan, the founder of Slow Factory Foundation also shared her indignation.
This is insulting to an entire community working tirelessly to educate / change / provide alternative solutions / invest in climate positive solutions — to hire someone promoting over-consumption and capitalism is beyond absurd! Not that.
Does it go without saying that this venture leaves many of us perplexed to the edge of being repulsive, but is a little effort better than no effort?
How do you feel about it?
