OYA Femtech Apparel has introduced the first gynecologist-tested, athlete-approved athleisure with ventilation and moisture-absorbing technology aimed at protecting women’s health. OYA’s Goddess leggings and crop tops are stylish athletic pieces that women can run, train and go about their day in comfortably, without the moisture retention that can breed harmful bacteria. OYA continues to build on this line of body and age-inclusive clothing for health-conscious woman.
“As an athlete, I was inspired to develop OYA’s line of ventilated athletic clothing after I experienced recurring health issues from living in tight leggings and workout clothes that didn’t breathe,” explains Mitchella Gilbert, CEO of OYA and a Black female entrepreneur who has successfully launched three other companies. “Our athleisure apparel is fashionable and high tech, to give women more control over their vaginal health while removing the stigma surrounding feminine care.”
While other leggings trap bacteria and moisture, increasing the risk of health issues such as bacterial vaginosis, yeast infections and skin ailments, OYA’s Goddess leggings have a provisional patent for their innovative leak absorbent and ventilated design. The leggings include a crotch gusset with a removable, washable and reusable insert that absorbs moisture from light urinary incontinence, menstrual leaks and sweat. The leggings offer three times more fluid absorption than average leggings and are five times more breathable. The crop tops also feature ventilation and a super-soft band to help prevent chafing. Manufactured in the USA, all OYA clothing uses sustainable dyes, is hypoallergenic and machine washable.
“Busy, active women want to protect our health, but we don’t have time to add a bunch of preventive measures to our routines. With OYA clothing, all a woman has to do to be proactive about her feminine health is wear our stylish, comfortable femtech whenever she would normally wear athleisure. There are no special instructions, added steps or time-consuming processes involved,” says Gilbert.
