At Viva Magazine, wellness is always at the forefront, but we believe fashion plays a powerful role in how we express our best selves. That’s why we couldn’t be more excited to share the stunning revival of an iconic Italian fashion brand, Sergio Soldano. This September, the luxury house launched its highly anticipated exhibition, Tableau d’Art, offering a taste of its forthcoming collection and unveiling a fresh new visual identity. As champions of self-expression through style, we at Viva are swooning over this exquisite blend of heritage and modernity!
A New Chapter for Sergio Soldano
We know that true wellness involves feeling great in what you wear, and Sergio Soldano’s creative directors, Giovanni Premoli and Dario Di Bella, seem to understand that perfectly. The historic Italian fashion house, founded in the mid-20th century, is making a grand comeback—beginning, fittingly, in Genoa, Italy, where it all started. Their exhibition is now on display at the breathtaking Palazzo Imperiale in Genoa and also at the TFWA World Exhibition & Conference in Cannes, giving fashion lovers across the globe an exclusive preview of the new era of Sergio Soldano.
What truly excites us at Viva is how this revival connects the elegance of the past with an innovative vision for the future. Their newly designed logo, crafted by Sergio Bianco, reflects Sergio Soldano’s Italian roots. Featuring the letter “S” and drawing inspiration from Genoa’s historical landmarks like the San Lorenzo Cathedral, it beautifully symbolizes the continuity of the brand’s timeless craftsmanship. This refreshed look feels not only chic but deeply meaningful, echoing the brand’s connection to history while looking ahead.
Art Meets Fashion: A Preview of the Collection
As lovers of both art and fashion, we’re thrilled by the two hand-painted sketches from Sergio Soldano’s Fall/Winter 2025-2026 Collection displayed at the exhibition. These intricate designs feel like wearable art, each piece brimming with the signature craftsmanship we at Viva admire. There’s nothing like fashion that blends artistry with timeless elegance—and that’s exactly what Sergio Soldano is offering in their upcoming collections.
We’re also fascinated by the peek into Premoli and Di Bella’s creative process. Starting from paper prototypes and evolving into refined luxury garments, their work showcases the dedication and skill that goes into creating each piece. It’s a process that reflects the same mindfulness we encourage when it comes to living well—deliberate, artful, and meaningful.
Why We Love This Fashion Moment
At Viva, fashion isn’t just about following trends—it’s about feeling empowered, expressing yourself, and honoring the artistry behind the clothes you wear. The Tableau d’Art exhibitions in Genoa and Cannes celebrate these ideals by reminding us of the craftsmanship and heritage that lie at the heart of the Sergio Soldano brand. We’re especially moved by the brand’s commitment to inclusivity, ethics, and modernity, which mirror the values we hold dear at Viva.
Whether you’re in Genoa or Cannes, this dual exhibition is a feast for the fashion-forward. The luxurious Palazzo Imperiale, a UNESCO World Heritage Site, is the perfect backdrop for this celebration of elegance and innovation, while Cannes brings this iconic brand to the world stage at the TFWA Conference. Both locations offer a rare opportunity to witness the rebirth of a fashion legend.
Don’t Miss Out!
As wellness enthusiasts with a passion for style, we at Viva can’t wait to see what’s next for Sergio Soldano. Whether you’re a fan of fashion history or looking for inspiration for your wardrobe, this exhibition is not to be missed.
