In the last few years, the fashion world saw the rise of numerous hip hop artists- such as ASAP Rocky, ASAP Ferg, 21 Savage, G-Eazy, OG Maco, Gucci Mane, etc.- become the flagship faces of of today’s most preeminent high fashion labels, including St. Laurent, Gucci, Givenchy, and Dior.
However, while hip-hop is indisputably becoming synonymous with high fashion, the majority of pop and urban culture- which follows the music- still needs fashionable clothes that are accessibly priced and still considered trendy and premium.
That’s where neophyte label Achill3 Apparel comes in to provide the solution.
CEO Rendy Achille has memorialized the slogans of today’s most audacious hip-hop trends — such as Trap and Savage — into posh streetwear products with a European flair.
Besides its raw and dramatic aesthetic, Achill3 dovetails perfectly with the transition of hip-hop into high fashion yet retails at accessible MSRP’s, which allows the culture to really get behind it.
Led by celebrity supporters such as Odell Beckham Jr., Von Miller, and Fabolous — it’s evident that Achill3 Apparel is driving the next phase of hip hop high fashion, i.e. it’s democratization within pop culture.
